Company

We are a team of finance and technology professionals united by a strong, shared vision: comparing and applying for loans and other financial products should be beneficial, easy, and transparent for the consumer.

Before founding Elekti, we saw that a loan brokerage service could be built much more strongly on the side of the customer. That’s why we developed a business model that truly encourages banks to compete for the customer’s favor with the best possible terms.

Elekti exists to make the loan market work efficiently and fairly for the benefit of the consumer. Our goal is to ensure that every customer receives the best possible offer – and understands it easily. We believe that transparency, comparability, and genuine competition between banks are the keys to making smarter financial decisions.

Our long-term vision is to grow beyond loan comparison into a broader financial management partner that helps people manage their finances wisely and independently – even outside of loan-related decisions.

Behind Elekti is a founding team with over 40 years of combined experience in finance and fintech. The idea for Elekti originated with Henri, who saw the need for a domestic comparison platform that would make consumer loan competition more transparent and genuinely beneficial for the customer. He brought the idea to his former colleagues Joel and Konsta, and their shared vision and complementary expertise formed a strong foundation for the new company.

This is how Elekti was born – a jointly built solution with a clear mission and a strong team spirit at its core.

Our office is located in Espoo, but we serve users across all of Finland. While much of our service takes place online, there’s always a real person available if you’d like to speak directly with an expert.

Responsibility is at the heart of Elekti’s operations. We comply with all laws and regulatory requirements. All data transmissions are secure, and protecting our customers’ privacy is our top priority. We only work with banks and financial institutions that have a solid reputation and operate responsibly. We are transparent about who we partner with, so you always know which parties are handling your information.

Our aim is to be a service that enables people to optimize their personal finances. That’s why our content strongly focuses on financial planning: in our blog and guides, we share advice on how to avoid over-indebtedness, how to compare offers and save on costs, and how to improve your long-term financial management. We believe that building long-term trust with our customers is far more valuable than short-term gains.